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Niche Marketing: Research Is The Key

Posted in February 21st, 2006
Published in Marketing

There’s nothing worse than spending time, money and effort developing a niche product, only to find that it just doesn’t sell.
How do you avoid this happening to you?
By researching your chosen niche first.
The great thing about the Internet is that you can carry out niche research fairly quickly and easily without it costing you anything […]

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PR: Here’s What Works

Posted in February 20th, 2006
Published in Publicity

When it comes to public relations, what can work best for you as a business, non-profit, government agency or subsidiary manager, is doing something meaningful about the behaviors of those key outside audiences of yours that MOST affect the department, group, division or subsidiary you manage.
You confirm that success by helping persuade those key folks […]

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The Accountability Formula

Posted in February 18th, 2006
Published in Leadership

“When is John going to get me that report?”
“What is going on in marketing? When are they going to finish that project?”
“I can’t believe Mary is so late in making those phone calls.”
“Okay…who dropped the ball this time?”
“Hey…that’s not MY job.”
Does this sound familiar? If so, your team and company may be faced with a […]

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About The Coach Virtual Assistants

myimgkO′ch VA adj. 1. a highly specialized and niched virtual assistant who is in tune with their coaching clients and customizes solutions based upon their individual needs and goals 2. differs from a general virtual assistant as they only partner with members of the coaching industry [syn: Virtual Accuracy]

vur′chu-al asis′tent adj. an independent contractor and entrepreneur who assists you in taking care of the administrative and technical side of your business or life. They assist you or your business on a contractual basis from a remote location. While most VAs perform administrative tasks they are more than just a home-based secretary. Before setting up their practices, most VAs held prominent positions in the corporate world. The Virtual Assistance industry comprises former corporate trainers, publicity agents, marketing executives, paralegals, executive assistants and many more. **This particular definition of a Virtual Assistant was developed by Virtual Accuracy.