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10 Biggest Mistakes Vistitors Make at a Trade Show
You see these folks at every trade show, walking the aisles. Sometime they are just naïve. Sometimes they are just obnoxious. Be prepared when they stop at your exhibit.
For first time visitors to a trade show, this is great advice.
1. Thinking the show is a party, not business – it’s all business, all the time
2. […]
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Using Core Values as a Catalyst for Winning as a Coach
It is not uncommon to see coaches orient their businesses around many things including needs, wants and shoulds. But, being clear on your values will call you to play a much bigger, more meaningful game as a coach. The values conversation is often fuzzy for many people, yet it is one that cannot be ignored. […]
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Wanted - Sheep for the Marketing Flock?
Hoo boy, I am sticking my neck out here! Ready for the chopping block I am - but it needs to be said and here it is: “Marketers - wake up! Get back to basics and get original”
So what is this all about?
The other day I got an e-mail from a marketer: Intriguing subject line, […]
kO′ch VA adj. 1. a highly specialized and niched virtual
assistant who is in tune with their coaching clients and customizes solutions based upon their individual needs and goals 2. differs from a general virtual assistant as they only partner with members of the coaching industry [syn: 
