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Brainstorming Unique Business Ideas

Posted in August 31st, 2007
Published in Coaching, Marketing

Truly unique concept development is a struggle, which is why there is often a lot of “copying” within an industry. Our new business, product and service ideas often have existing products and services as a base, producing only incrementally different results. Stepping outside of the existing framework, in order to see opportunities in a new […]

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Today’s Definition of Marketing. Has It Changed?

Posted in August 30th, 2007
Published in Marketing

With the continued proliferation of the Internet, the meaning of the word “marketing” also seems to proliferate. Cyberspace has opened up a whole arena of new marketing technologies, techniques, and twists. Amidst the online exuberance, it seems each online marketer or salesperson changes the definition of marketing to suit his or her preference.
Many times, ill-conceived […]

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How to Create a Countdown Marketing Calendar

Posted in August 29th, 2007
Published in Marketing

Just like there are reverse dictionaries, there is a reason to create a count down calendar. A count down calendar starts with Franklin Covey’s philosophy, “start with the end in mind.”
The biggest advantage to a countdown calendar is that it makes you think and focus harder as well as makes the planning easier.
First, you write […]

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About The Coach Virtual Assistants

myimgkO′ch VA adj. 1. a highly specialized and niched virtual assistant who is in tune with their coaching clients and customizes solutions based upon their individual needs and goals 2. differs from a general virtual assistant as they only partner with members of the coaching industry [syn: Virtual Accuracy]

vur′chu-al asis′tent adj. an independent contractor and entrepreneur who assists you in taking care of the administrative and technical side of your business or life. They assist you or your business on a contractual basis from a remote location. While most VAs perform administrative tasks they are more than just a home-based secretary. Before setting up their practices, most VAs held prominent positions in the corporate world. The Virtual Assistance industry comprises former corporate trainers, publicity agents, marketing executives, paralegals, executive assistants and many more. **This particular definition of a Virtual Assistant was developed by Virtual Accuracy.