Don’t just focus on the home page, keywords and titles.
The first step to sales and inquiries when potential clients or customers visit your site is that they see the services or products they were originally looking for. Unfortunately search engine optimization and better rankings can’t keep your customer on your site or make them buy. The potential client or customer having visited your site, must be interested in your products or services in order to stay and browse. Motivate them to purchase the service or product by providing clear and unambiguous information. If you happen to sell more than one product or service, provide all necessary information about this. Consider having numerous pages which have a singular focus for each of your services or products. By providing suitable and easily visible links, the customer can navigate to these pages and get the details.

Understand Your Target Market
If you design a website you think will attract clients, but you don’t really know who your potential clients are and what they want to buy, it is unlikely that anyone will choose to work with you. Online business is an extension or replacement for a standard brick and mortar storefront. If you’re just not sure about your target market what can you do? Start by sending an email to your existing clients and ask them to complete a survey. You could even direct your potential clients and customers to an online survey on your website. Ask them about their choices:

Why do they like your services or products?

Do you offer retainer discounts or discounts/coupons codes for products?

Do you practice excellent customer service and respond faster to client questions?

Are your product descriptions better?

Don’t be afraid to ask.

Be generous with your contact information.
When you sell online your customers can buy your products 24 hours a day, seven days a week. Your customers can be across town or across the globe. Always provide contact information, preferably on every page of your website, complete with mailing address, telephone number and an email address that reaches you. People may need to contact you about sales, general information or technical problems on your site. Also have your email forwarded to another email address if you do not check your website mailbox often. Nothing turns off potential clients and customers faster than lack of contact information. In an impersonal, online world, your customers want to know where you are and how they can contact you if need be. Don’t disappoint. Strive to be as credible as possible when operating online.

About the Author
Becki Noles, Visionary of Virtual Accuracy Companies has been at the forefront of stream-lining coaching and entrepreneurial businesses since 1998. Utilizing her background in marketing, publicity, corporate training, advertising and media, Becki custom tailors and implements individualized action plans for taking coaching businesses to the next level. As a Virtual Assistant her business partners with top business and executive coaches in the United States, Canada, Switzerland and the world over.