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How Good Is Your Memory?

Posted in August 17th, 2008

Keeping the memory in good condition is a vital part of the brain’s function. Every now and then, our actions greatly depend on a lot of information we retrieve from our memory bank. Such information can either be short term (such as specific tasks that we have to do) or long term (such as the ability to drive a car or repeat an instruction we read from a book). While long-term memory may come spontaneously without too much effort when the need arises, short-term memory requires recalling information from the accumulation of things stored in our memory. This is why you need to keep your memory in great shape to achieve efficiency in your daily endeavors:

- Keep your attention focused on the needed information to be stored in your memory bank. Even with distractions around you, stay focused on the subject. The more concentrated you are on the information, the better the chances of retaining it in your memory.

- Utilize the most ideal sense or senses when gathering the information. This is what we call acuity in sensing our environment. Be aware of the color or details of a picture, or the particular sound or smell of the thing involved. All our bodily senses are attuned to collect information depending on the circumstance at hand. While our sense of vision may be the most used in gathering information, our senses of hearing, smell, taste, and touch are equally important and helpful in remembering things, situations, and information about something or someone.

- When you’re not sure that the information you are about to remember would really be retained by your brain, it would be better to write the information. This could be proven effective especially in gathering very long and tedious information like lecture notes or a personal interview. Just be sure you don’t forget that you have a note at hand; and of course, don’t misplace the note.

- Maintain a balanced diet. A well-proportioned diet will result to a conditioned memory. Oily and sweet foods may cloud the memory. If you cannot completely eliminate a bad diet, gradually cut down your intake of these memory-inhibiting foods. Doing it gradually cushions the effect of withdrawal symptoms and you’ll get adjusted to the new lifestyle you are creating. This is not only beneficial to the memory, but we can say you’re on your way to a healthy life. Drinking lots of water brings lots of advantages to your overall health, and memory is not an exception.

- Don’t deprive yourself…get enough rest and sleep. Having enough sleep does not condone laziness; oversleeping does. So don’t feel guilty resting or sleeping as long as it is not overdone. You need it badly to keep you revitalized from the tiresome demand of work.

- Take time to relax. Breathe deeply if you must. Keep your thoughts organized before acting on them. Keep away from stress and anxiety. It may be impossible to completely eliminate stress since it is part of our challenging generation, but try to keep it down as much as possible. Stress may bring your memory into its inefficient level. Avoid the habit of saying to yourself that you might forget things, because you’re more likely to if you do. This just builds your anxiety level up to its panic mode.

- Stay positive, creative, and energetic. Your memory needs to be within a circle of various things. Things that come in various shapes, sizes, and colors can motivate your creativity. This is a positive way of discovering your surroundings in all its variations and diversities. Avoid being enclosed within the four walls of your room just like you’re a prisoner. The only time to be enclosed is when you have to rest or sleep. Don’t be a couch potato. There’s a very exciting world out there waiting to improve your memory.

The very best way to improve your memory is between infancy and adolescent. As we grow old, memory starts to fail. But a strong memory that we can develop during the prime years of our lives will definitely enhance us to be good thinkers. This can be done by continuously exercising our memory through reading and other cognitive activities like the habit of solving crossword puzzles. The more you do these, the better memory retention is developed.

Becki Noles is the virtual business manager and online marketing dynamo of the Virtual Accuracy Companies. She and her associates work with the top business and marketing coaches in the United States and the world over providing SEO, Pay Per Click, website development and technical virtual assistant services. Get the free 9 part series “How to Market Your Business” by visiting The Selon Group (a division of the Virtual Accuracy Companies).

Blog and Website Must Haves

Posted in June 10th, 2008

Don’t just focus on the home page, keywords and titles.
The first step to sales and inquiries when potential clients or customers visit your site is that they see the services or products they were originally looking for. Unfortunately search engine optimization and better rankings can’t keep your customer on your site or make them buy. The potential client or customer having visited your site, must be interested in your products or services in order to stay and browse. Motivate them to purchase the service or product by providing clear and unambiguous information. If you happen to sell more than one product or service, provide all necessary information about this. Consider having numerous pages which have a singular focus for each of your services or products. By providing suitable and easily visible links, the customer can navigate to these pages and get the details.

Understand Your Target Market

If you design a website you think will attract clients, but you don’t really know who your potential clients are and what they want to buy, it is unlikely that anyone will choose to work with you. Online business is an extension or replacement for a standard brick and mortar storefront. If you’re just not sure about your target market what can you do? Start by sending an email to your existing clients and ask them to complete a survey. You could even direct your potential clients and customers to an online survey on your website. Ask them about their choices:

Why do they like your services or products?

Do you offer retainer discounts or discounts/coupons codes for products?

Do you practice excellent customer service and respond faster to client questions?

Are your product descriptions better?

Don’t be afraid to ask.

Be generous with your contact information.
When you sell online your customers can buy your products 24 hours a day, seven days a week. Your customers can be across town or across the globe. Always provide contact information, preferably on every page of your website, complete with mailing address, telephone number and an email address that reaches you. People may need to contact you about sales, general information or technical problems on your site. Also have your email forwarded to another email address if you do not check your website mailbox often. Nothing turns off potential clients and customers faster than lack of contact information. In an impersonal, online world, your customers want to know where you are and how they can contact you if need be. Don’t disappoint. Strive to be as credible as possible when operating online.

About the Author
Becki Noles, Visionary of Virtual Accuracy Companies has been at the forefront of stream-lining coaching and entrepreneurial businesses since 1998. Utilizing her background in marketing, publicity, corporate training, advertising and media, Becki custom tailors and implements individualized action plans for taking coaching businesses to the next level. As a Virtual Assistant her business partners with top business and executive coaches in the United States, Canada, Switzerland and the world over.

What Is Search Engine Optimization?

Posted in June 4th, 2008

Search Engine Optimization is a process of choosing the most appropriate targeted keyword phrases related to your site and ensuring that this ranks your site highly in search engines so that when someone searches for specific phrases it returns your site on the top. It basically involves fine tuning the content of your site along with the HTML and other tags and also involves an appropriate link building process.

The most popular search engines are Google, Yahoo, MSN, AOL and Ask. Search engines keep their methods and ranking algorithms secret, to get credit for finding the most valuable search-results and to deter spam pages from clogging those results. A search engine may use hundreds of factors while ranking the listings where the factors themselves and the weight each carries may change continually. Algorithms can differ so widely that a webpage that ranks #1 in a particular search engine could rank #200 in another search engine. New sites need not be “submitted” to search engines to be listed. A simple link from a well established site will get the search engines to visit the new site and begin to spider its contents.

If you are unable to research and choose keywords or work on your own search engine ranking, you may want to hire someone to work with who deals with search engine optimization on a daily basis.

Search engine marketing and promotion companies, will look at the plan for your site and make recommendations to increase your search engine ranking and website traffic. If you wish, they will also provide ongoing consultation and reporting to monitor your website and make recommendations for editing and improvements to keep your site traffic flow and your search engine ranking high. Normally search engine optimization experts work with your web designer to build an integrated plan right away so that all aspects of design are considered at the same time.

About the Author
Becki Noles, Visionary of Virtual Accuracy Companies has been at the forefront of stream-lining coaching and entrepreneurial businesses since 1998. Utilizing her background in marketing, publicity, corporate training, advertising and media, Becki custom tailors and implements individualized action plans for taking coaching businesses to the next level. As a Virtual Assistant her business partners with top business and executive coaches in the United States, Canada, Switzerland and the world over.

About The Coach Virtual Assistants

myimgkO′ch VA adj. 1. a highly specialized and niched virtual assistant who is in tune with their coaching clients and customizes solutions based upon their individual needs and goals 2. differs from a general virtual assistant as they only partner with members of the coaching industry [syn: Virtual Accuracy]

vur′chu-al asis′tent adj. an independent contractor and entrepreneur who assists you in taking care of the administrative and technical side of your business or life. They assist you or your business on a contractual basis from a remote location. While most VAs perform administrative tasks they are more than just a home-based secretary. Before setting up their practices, most VAs held prominent positions in the corporate world. The Virtual Assistance industry comprises former corporate trainers, publicity agents, marketing executives, paralegals, executive assistants and many more. **This particular definition of a Virtual Assistant was developed by Virtual Accuracy.