Don’t just focus on the home page, keywords and titles.
The first step to sales and inquiries when potential clients or customers visit your site is that they see the services or products they were originally looking for. Unfortunately search engine optimization and better rankings can’t keep your customer on your site or make them buy. The potential client or customer having visited your site, must be interested in your products or services in order to stay and browse. Motivate them to purchase the service or product by providing clear and unambiguous information. If you happen to sell more than one product or service, provide all necessary information about this. Consider having numerous pages which have a singular focus for each of your services or products. By providing suitable and easily visible links, the customer can navigate to these pages and get the details.

Understand Your Target Market
If you design a website you think will attract clients, but you don’t really know who your potential clients are and what they want to buy, it is unlikely that anyone will choose to work with you. Online business is an extension or replacement for a standard brick and mortar storefront. If you’re just not sure about your target market what can you do? Start by sending an email to your existing clients and ask them to complete a survey. You could even direct your potential clients and customers to an online survey on your website. Ask them about their choices:

Why do they like your services or products?

Do you offer retainer discounts or discounts/coupons codes for products?

Do you practice excellent customer service and respond faster to client questions?

Are your product descriptions better?

Don’t be afraid to ask.

Be generous with your contact information.
When you sell online your customers can buy your products 24 hours a day, seven days a week. Your customers can be across town or across the globe. Always provide contact information, preferably on every page of your website, complete with mailing address, telephone number and an email address that reaches you. People may need to contact you about sales, general information or technical problems on your site. Also have your email forwarded to another email address if you do not check your website mailbox often. Nothing turns off potential clients and customers faster than lack of contact information. In an impersonal, online world, your customers want to know where you are and how they can contact you if need be. Don’t disappoint. Strive to be as credible as possible when operating online.

About the Author
Becki Noles, Visionary of Virtual Accuracy Companies has been at the forefront of stream-lining coaching and entrepreneurial businesses since 1998. Utilizing her background in marketing, publicity, corporate training, advertising and media, Becki custom tailors and implements individualized action plans for taking coaching businesses to the next level. As a Virtual Assistant her business partners with top business and executive coaches in the United States, Canada, Switzerland and the world over.

By: Andrew Grant

Every business needs testimonials. A good testimonial is the next best thing to a word of mouth recommendation.

As a prospect, if you are looking to buy from or deal with a business for the first time, there may always be a few doubts in your mind, so anything that the business can do to ensure that those doubts are minimized, is worth looking at in depth.

If you don’t know anyone who has bought from the business before, then you’d like to know that at least someone has and that they had a good experience. That is where the testimonial comes in.

Here are the three key attributes a testimonial must have, to be effective:

1. It must be believable. Your prospects like to feel that other people, just like them have been treated well and fairly and that their buying decision was sound. Make sure that your testimonials reflect this.

If possible include a picture of the customer you are quoting, their full name and, if it’s relevant their authority for saying what they do: in other words, if they run a business that you sell to, mention the name and type of business.

2. It must give detail. Don’t just offer up a one line quote, saying something bland like “These guys are great”. Explain exactly WHY this guy thinks you’re so great.

There is a simple format you can use: state the guy’s initial problem or requirement; explain exactly how your business solved it for him and finally state what his outcome was. Then include the quote at the end. That way, it’s obvious why he’s so enthusiastic.

3. It must be checkable. How many testimonials have you seen that you thought were maybe made up? They probably weren’t, but humans are naturally cynical, so make sure that at the bottom of the testimonial, it is clear that if your prospect wants to, they can speak to your champion and hear the praise from his own mouth.

Now don’t go giving out the guy’s contact deals everywhere. When you take a testimonial you always have to get the giver to agree to be contacted at HIS convenience. This might mean that you get fewer testimonials, but the ones you do get will be all the stronger for it.

Get yourself a handful of testimonials like this and plaster them everywhere; in your ads, in your store, in your brochures and on the website. They are like little salesmen building trust and rapport on your behalf, but unlike salesmen, they don’t expect vacations.

About the Author
For more simple and inspiring ideas for marketing any small business, check out my comprehensive e-course, Small Business, Big ideas and subscribe to my free newsletter, packed with tips to win more customers and keep them for ever. You’ll find it all at http://www.marketing-is-easy.com

There are many people who dread having to write white papers, articles, actually any type of content. Many feel like it seems to be too much work and a waste when no one reads it anyway. To some people, reading articles seems like work to, especially if the article is boring and very bland. Well, articles are supposed to be read, that’s their purpose to impart your message and information. If it is not read then it is a waste of time and effort.

But all the same, articles have to be written to be read. It’s just a matter of making them good. Making a good article doesn’t have to be strenuous and straining. There are just some points needed to be reminded of, and some guides to follow. Once you get the hang of it, writing articles party poker sign up codepoker um geld spielentexas holdem freewareonline poker schulespielregel texas holdempoker spiel regelnpoker kostenlos im internetonline poker mit spielgeldonline poker trainingpoker 2 spielenonline poker,online poker room,online poker roomspoker live turnierpoker spiel gratisflash game poker texastexas holdem strategiepoker no limit holdemomaha poker spielenpoker spiel deutschonline poker kostenlos ohne download,gratis online poker ohne download,online poker downloadpoker gratis runterladenpoker regeln straße5 card draw pokervideo poker gratisbig game pokerpoker dealer regelntexas holdem poker rulesparty poker spielenpoker pc spiel kostenlosparty poker gratiseuro pokeronline multiplayer pokerspiele bankpoker spiel runterladenpoker game,that was a crazy game of poker,party poker gameall in holdem pokertexas holdem trickspoker regeln split pottexas holdem gratis spielenparty poker onlinepoker spielanleitungpoker on nettexas holdem multiplayertexas holdem sharewaretexas holdem rangfolgepoker java gameonline poker kostenlos ohne anmeldungfree texas holdemtexas holdem gratis onlinegratis poker macpoker texas holdem all in could be fun, as well as profitable for you and your site.

Of course, when writing articles, you need to write about something you know or are an expert in. When you write about it, you won’t have a hard time because you already know what it is and what it’s about. It’s just a matter of making your articles creative and interesting.

To make sure that your articles get read and enjoyed, here are six red hot tips to get your articles read. These tips will make your articles readable and interesting.

1) Use short paragraphs.

When the paragraphs are very long, the words get jumbled in the mind of the reader. The person reading will quickly disregard the paragraph and move on to other articles that are both eye catching as well as a good read. Paragraphs can be a single sentence or even…gasp…a single word.

2) Make use of numbers or bullets.

As each point is stressed, numbers and bullets can quickly make the points easy to remember and digest. As each point, tip, guide or method is started with a bullet or point, readers will know that this is where the tips start. Format your bullets and numbers with indentations so your article will not look like a single block of square paragraphs. Add a little bit of flair and pizzazz to your articles shape.

3) Use Sub-headings to sub-divide your paragraphs in the page.

Doing this will break each point into sections but would still be incorporated into one whole article. It would also be easy for the reader to move on from one point to another. The transition would be smooth and easy and if this happens, you will not lose your reader’s attention.

4) Provide a good attention-grabbing title or header.

If your title can entice a person’s curiosity you are already halfway there in terms of getting a person to read your article. Use statements and questions that utilize keywords that people are looking for. Provide titles or headers that describe your article’s content.

Use titles like, “Tips On Marketing Your Business Effectively”, or “Tips For Marketing Inexpensively” .You could also use titles that can command people, for example, “6 Ways To Get More Business”. These types of titles reach out to a person’s emotions and makes them interested.

5) Keep them interested from the start to the finish.

From your opening paragraph, use real life situations that can be adopted by the reader. Use good descriptions and metaphors to drive in your point, just don’t over do it. Driving your examples with graphic metaphors and similes would make it easy for them to imagine what you are talking about. Making the experience pleasurable and enjoyable for them.

6) Utilize figures when necessary and not just ordinary and insipid statements.

Using specific facts and figures can heighten your article because it makes it authoritative. But do not make it too formal, it should be light and easy in them and flow. Like a friendly teacher having a little chat with an eager student.

About the Author
Becki Noles, Visionary of Virtual Accuracy has been at the forefront of stream-lining coaching and entrepreneurial businesses since 1998. Utilizing her background in marketing, publicity, corporate training, advertising and media, Becki custom tailors and implements individualized action plans for taking coaching businesses to the next level. As a Virtual Assistant her business partners with top business and executive coaches in the United States, Canada, Switzerland and the world over.